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Networking and Business Cards


Robby

It does not matter what you do or how much you make. Whether you’re a plumber or a company president, you need to have a business card. You might be a stay-at-home-mom or you could be unemployed. Everybody needs a business card. Let me say that again, absolutely everyone should have a business card.

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The reason you need a card is three-fold. I’ll start with the obvious rationale: a business card gives people the power to contact you. Fundamentally, that’s why you are “in business.” You want people to know what you do so that you can do more of it in the future. Even if you’re not in a sales function, you might find yourself having to “sell yourself” to get your next job. If people have your business card, they know what you do. They know who you are and how to find you.

Second, a business card proves you are serious about what you do. If you’re looking for work and you went to the trouble to print up cards, you must really want to find a job! If you hand-craft birdhouses out of your garage and sell them at craft fairs, you can give people business cards if they want to learn more.

(Now, that doesn’t mean the lack of a business card shows that you are an amateur. Rather, it just gives you one leg up over the next person who says “I’m a film director, but I don’t have a business card.” Yeah, right.)

There is a third, and final reason you must have a business card. Your business card gives you an excuse to get other people’s business cards. In fact, your own business card is pretty much worthless to you. I’ve got thousands of business cards floating around out there. They aren’t worth anything to me. But somebody else’s card is worth a hundred times its weight in gold. That card means that I can contact them. The best way to get cards is to trade them with others. If you have your own business card, you can exchange it for one that can bring you more opportunity.

Get business cards! They make all the difference.

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About the Blogger: Robby Slaughter is a productivity speaker and expert. He is a principal with a AccelaWork, an Indianapolis consulting firm.

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Fri, July 8 2011 » Personal Organization, Self Development

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