Your business card is the one reminder of your company you give to any potential client, and you want it to stick in the client’s mind when there is a need for your product or service. If your card is a copy of every other one, you’ll never stand out in the crowd.
Find a company that does business card printing with multiple design variations and the ability to produce cards using different materials, finishes and shapes. Free or generic cards will always get lost or thrown away. You want to make your card be memorable enough to be worth keeping. Here are five ways to do so.
Use Different Materials
Depending on your business, look for alternate materials to use besides basic card stock. High-tech firms can use clear plastic cards with their information imbedded inside. If you run a bar or liquor consultancy, consider metal cards with a bottle opener built in. DesignFestival.com uses an example of one clever locksmith with metal cards with removable lock-picking tools attached, ensuring his customers will always know his card.
Clean It Up
Clean up the look of your business card by losing the endless list of contact points, suggests Entrepreneur. Very few businesses need their addresses announced, and you don’t have to add every social media site you own. Turn your card into a minimalist masterpiece with your name and a phone number and website, or two other details, and float it in a sea of empty space. Use a bold font to draw the eye even closer and make it different enough to make a long-lasting impression.
Change the Shape
The standard business card is a boring rectangle, but that says little about your business. Turn the actual shape of your card into another conversation point by playing off your industry, suggests SBA.gov. Have the cards die cut into the shape of your logo, cut the corners off to create an arrow or lozenge shape. If you’re a writer, do a bookmark design to match your latest volume.
Use Premium Materials
Stay away from do-it-yourself cards or those with basic, thin paper stock. Your business cards are your introduction to someone who may become a client, so it’s worth investing some money into quality materials. Make the cards stand out as something you can pick out of a stack simply by feel. Give them a slick, glossy finish. Add textured and raised lettering on part of the card. Choose a cardstock with a classic, old-world feel such as linen, or a corrugated surface for a bumpy touch. Try non-tear cards for toughness, or laminated cards for a feeling to set the cards apart from the rest.
Personalize the Hand-off
Make every potential client remember you with the way you hand over the card. Write a quick note on the back if you have time— a phone number or website address will do. Look the receiver in the eye and use the receiver’s name when giving the card. Try to verify a date and time when you’ll be contacted, and let the receiver know you’ve scheduled a time to talk for that day. Above all, make sure you hand them out to everyone you meet. No one can remember a business card they never received.
What tips do you have for making a business card memorable? Share your tips in the comments.
Sunir Pradesh decided that law school wasn’t for him. Instead, he opted to be a stay at home dad that freelances in his spare time.