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The Creative Process is Hard Work. That is Why It’s a Process.


Sean

I wrote a blog last month on Taking an Axe to Distraction. In that post, I talk about how some Indiana companies are restructuring what productivity is. This post ties productivity into the creative process. Many customers see the creative process’s end result.  The fact is the creative process is not a spur of artistic genius. It takes a lot of work and thought.

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© Flickr User Sam on the Cam

What is the Creative Process?

The creative process can mean something different to people. The common link between all creative processes is planning. Steve Jobs did not decide to create Apple on a whim. Nor did the Wright Brothers’ first plane fly. The creative process took a lot of trial and error before… Eureka! The idea was tangible.

So what makes up the Creative Process?
The creative process has four steps that make up the whole. The four steps building the creative process are preparation, incubation, illumination, and implementation. The best way to show the four steps is to give examples.

  • Be prepared… very prepared. Preparation is the start to any great project. This process involves a lot of hard work. A great example looking at the end of the project is what SmallBox did for one of their clients. All preparation whether a marketing strategy or painting the Sistine Chapel takes a lot of work.
  • Incubate yourself in a bubble. Many people have trouble with this stage because of distraction. You may lose an idea or your train of thought. Incubation is sitting on an idea and thinking it over. For example, you want to buy a new car. You can’t decide until you wait to think about what is the best decision. Some companies like MediaFuel brainstorm the idea before committing.
  • A light bulb does off… EUREKA! Illumination is the stage where you finally settled or figure out that idea. Our brains combine old information to create new ideas. This process takes time and may come when you least expect it.
  • Time to make the first step. After coming to that Eureka! Moment, it is time to implement the idea. When acting on the idea, you figure out what hiccups you had along the way. If the idea is successful or not, you learned how to smooth out your creative process.

Once you have gone through the creative process, there is something to look out for. Be careful you do not “go through the motions” in your creative process. Element Three touches on some key ways to help combat complacency.

What is your creative process? What have you done to keep “fresh” with your process? What was the result?

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About the Blogger: Sean Sullivan (@seansullivan110) is host at Converge Coffee. When he is not podcasting, you can find Sean at networking events, cultural events, and coffee shops quoting too many movies.

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Tue, April 8 2014 » Self Development

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