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The #1 Jobseeker Tip That No One Does


Robby

If you’re looking for work in Indianapolis or really anywhere, there’s one key step that will be incredibly effective. I’m amazed that people don’t do this because it’s among most powerful techniques for getting a job.

Here’s what it is: start your own job search email newsletter.

Now, if you’re not an online marketing professional this might sound scary or impossible. But really, it requires no understanding of advanced technology. Instead what you need to have is the following:

  1. Pen and paper
  2. An understanding of how to use BCC (blind carbon copy)
  3. A calendar and some discipline

Email newsletter
© Flickr User miniyo73

Here’s what you do with each one:

Pen and Paper

Go out and meet people. This might be folks you already know, or individuals you meet at networking events or social occasions. When they ask “what do you do” (and you know they will) that’s your cue. Explain that you are currently looking for work. And indicate that you’re sending out emails once a week to friends, family, and colleagues with your progress. Ask them if they would be open to getting that email.

Almost everyone will say yes. So ask them to write down their email address.

Use Blind Carbon Copy (BCC)

Among the best ways to alienate people on email to to carbon-copy them with others who don’t know them. So for that reason alone, make absolutely sure you use BCC when sending out your email newsletter.

But the other advantage to BCC is that people won’t know just how big your network really is. Maybe you’ve for just five of your closest pals helping you find a job—-or maybe you have 500. The beauty of using the “blind” version of carbon copy is that except for the lack of a personal greeting, each person receiving your email will feel a little bit like it was sent only to them. Therefore, they will be more likely to reply.

Make and Keep a Calendar

Every day you should apply for jobs—either directly through the official application process, or indirectly by inquiring at companies where you want to work. It’s crucial to reserve a couple of hours on your calendar for this process every day.

Each week you also want to attend at least one community function or networking event. These can be service club meetings, school or library events, networking groups, after-hours mixers, seminars, workshops or anything else. Your goal is to meet one person at each event and ask them about your email list.

Every week at the same day and the same time, send your update message (via BCC, of course.) Avoid Friday/Saturday and times after 8pm. You’ll build trust simply because you show yourself to be consistent.

Calendar
© Flickr User Dafne Cholet

What goes in the newsletter? Use the same format: what you do, where you’ve applied lately, where you are looking, and what events you’ll be attending soon.

Always ask people to reply if they are willing to take a phone call to discuss any of the above. Soon, your list will grow. Soon, you’ll be emailing everyone to announce your new job.

Why This Works

People do want to help. People do have connections. People do come across job openings all the time.

The trouble is that they get busy and forget about you. So by sending your own job search newsletter, you stay top of mind. And when you get the job, you’ll get a chorus of congratulations.

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About the Blogger: Robby Slaughter is a productivity speaker and expert. He is a principal with a AccelaWork, an Indianapolis consulting firm.

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Tue, May 20 2014 » Career Planning and Goal Setting, Leadership, Personal Organization

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